This project consist of an extensive market analysis focused on the Indian market. The company is a leading innovator in exterior wall cladding materials, and has the ambition to expand to Asia. India will be the first Asian country to expand to. The research includes a market analysis in which a market entry strategy, a competitor strategy and a distribution strategy will be formulated. First, the desk research will show which locations have to be visited in India. During the field trip, meetings with local distributors, potential customers and the local government will be arranged.